HCIL expands its ‘Honda from Home’ online platform Facilitates Online Car Buying experience
October 12, 2020 New Delhi
- Car Buying Journey in 6 easy steps from the comfort of home
- Comprehensive one stop digital solution from Search till Delivery
New Delhi, 12th October, 2020: After the success of its online car booking platform, Honda Cars India
Ltd. (HCIL), leading manufacturer of premium cars in India, today announced the launch of its
comprehensive online car buying platform of ‘Honda from Home’ to offer an extremely convenient, safe
and secure car buying experience to its customers. With the new Online Retail Platform, backed by
robust sales process of the dealership, customers can complete their car buying journey in 6 easy steps
from the comfort of their homes, without having to visit the dealership. The company had launched the
first phase of ‘Honda from Home’ platform with the start of Online Booking in end of April’20.
The new digital solution will provide comprehensive retail experience to customers with one-stop
information and interface for car prices, dealer selector, special promotional offers including loyalty,
exchange and corporate benefits, finance options from leading banks, EMI calculator, dedicated sales
representative, on-road price and preferred delivery location option for the car to be purchased. The
company had launched the “Honda Virtual Showroom” last month which has also been integrated into
this platform.
Mr. Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Ltd said,
“Since the launch of ‘Honda from Home’, we have cumulatively received over 240,000 high intent
customers visiting the platform in the past 5 months. This indicates interest in web services with
continuous rise in digital leads and bookings. To cater to this behavioural shift, we have been
progressively investing and enhancing our online platforms, focusing on delivering a holistic, customer
centric digital journey.” “With the new comprehensive ‘Honda from Home’ solution, we have now
digitised the car buying journey for our customers, personalising and streamlining each interaction from
search till delivery including car selection, getting a quote, finance information and initial online
payment. We believe this simplified, secure and contactless experience from the comfort of their homes
will enhance peace of mind for our customers especially during this COVID-19 health crisis. All our pan-
India dealerships are integrated into the platform,” he added.
| 6 easy steps for ‘Online Car Buying Platform’ Step 1 - Choose your Honda car Step 2 - Select applicable offers Step 3 - Create Quote Step 4 - Check finance options Step 5 - Choose delivery options Step 6 - Buy Online |
Customers can now buy their car online by following a simple process:
Interested customers can visit the Honda Cars India website and select Buy Online option. The user can
create his profile to login. Post information validation, users can select a car model of their choice along
with its variant/ fuel type, transmission and colour. Most importantly, the portal comes with a price
range selector allowing the user to choose his/ her car, as per the available budget. Customers can then
select their city and dealership where they intend to make the purchase.
There is a detailed offers section provided to the user wherein all monthly offers are available. If the
customer already owns a Honda car, choosing a loyalty offer option is also provided. This buying journey
also includes the option for corporate customers to indicate their eligibility. If a customer is exchanging
an old car, its details can be uploaded for evaluation. Customer can also customise the selected car with
a detailed and exclusive Honda accessory section with pricing. Extended warranty and Roadside
assistance packages with prices as Add-ons to the overall buying journey are also included before
generating a quote.
The customer is assigned a dealer sales representative who assist in documentation and creating an
online customer offer with on-road price information. The platform also provides a list of financing
options from leading banking partners with loan information. Once the car delivery location preference
is selected, the customer proceeds to complete the payment formalities and the car will be delivered at
a later date.
Website Link: - https://www.hondacarindia.com/honda-from-home